• 6:30pm – 10-15 startup pitches
• 7:30pm – Pizza and networking
• 8:00pm – Panel discussion and interactive Q&A
• 9:00pm – Drinks at nearby location

Panel topics include:

• Startup sales successes and failures
• When should a startup begin selling? Selling your product before it’s built
• Product positioning
• Understanding and managing a sales pipeline
• Lead generation and tracking
• Sales metrics (acquisition cost, lifetime value, etc) – why they are important and how to track
• Salespeople – when and how to hire effectively, how to compensate salespeople, when to fire
• CRM systems – essential functions, ultra-light products
• Sales calls and techniques (SPIN, Consultative, and Strategic selling) – what they are and how to use them
• And much more…

Moderator:

• Graham Lawlor, Founder of Ultra Light Startups

Panelists (alphabetic order):

• Sean Black (@SeanBlack) Founder and CEO at SalesCrunch
• Kelley Boyd (@msksboyd) VP of Sales at Movable Ink and Principal at Think Experience
• Joe Chin (@JoeJChin) Founder and CEO at SourcePad
• Ben Kartzman (@benkartzman) Co-Founder and CEO at Spongecell

Topics: sales conference, startup sales