Crunched Blog

This post originally appeared on SearchEnginePeople Blog on July 18th, 2012 written by  Maureen McCabe It’s hard for some kids to play nicely and get along. It can be more challenging to project manage your web designer, graphic artist, marketing copywriter, and SEO expert to produce more sales leads and customers. No one team member is quintessential (it’s… Read More

Topics: content, Crunched, lead generation, leads, marketing, SearchEnginePeople, SEO, tips

This post originally appeared on HBR Blog on July 18th, 2012 written by Brent Adamson, Matthew Dixon, and Nicholas Toman You call on a new customer and have an incredible sales conversation. You learn this person is fairly senior, he can network you with nearly anyone in his organization, he loves your products, he’s upfront and honest, he’s… Read More

Topics: B2B, Crunched, customers, HBR, sales, talkers, tips

This post originally appeared on HubSpot Blog on June 28th, 2012 written by Pamela Vaughan It’s no news flash that inbound marketers have to produce a lot of content and offers. After all, without these valuable assets — and plenty of ‘em — inbound lead generation would be quite a challenge. And with every new offer, marketers must… Read More

Topics: Crunched, HubSpot, landing pages, marketing, Pamela Vaughan, tips, tweaks

This post originally appeared on HubSpot Blog on June 29th, 2012 written by Kipp Bodnar Sick of hearing the same “the internet is changing marketing” speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Just want to sound smart in board meetings? Look no further; this post will… Read More

Topics: Crunched, HubSpot, marketing, statistics, tips

This is a Guest Blog Post by Joanne Black Sometimes all it takes to seal the sales deal is a live conversation. Not email, not a text: a phone call. Email thread after email thread…and nothing gets settled. One Friday afternoon I decided to take action, pick up the phone, and call three people. All… Read More

Topics: business communication, cold calling, Crunched, email, Joanne Black, sales, tips

By Nicolas Woirhaye Sales people are not often well considered within the organization. Go to the coffee machine and watch techies laughing at account managers and inside sales: too seductive, too aggressive, too selfish, too, too… Sales reps are the most pressured employees ever. Each of their moves are tracked (CRM reports, weekly meetings, account… Read More

Topics: CRM, Crunched, gamification, Nicolas Woirhaye, online meetings, sales, sales intelligence, tips

This post originally appeared on HubSpot on June 15th, 2012 written by Allyson Galle On Wednesday we hosted our latest webinar, The Science of Email Marketing where our very own Dan Zarrella presented some juicy new email marketing data and insights. So juicy, in fact, that some equally juicy follow-up questions came rolling in from those listening to… Read More

Topics: Allyson Galle, answers, Crunched, email marketing, HubSpot, marketin, questions, tips

This post originally appeared on HubSpot on June 7th, 2012 written by Meghan Keaney Anderson You’ve conquered the click-through. You’re sultan of the subject line. And you know how to deliver great content. But there may be a few tips you haven’t mastered yet. Here are a few more advanced tips for marketers looking to kick their email expertise… Read More

Topics: Crunched, email marketing, HubSpot, marketing, Meghan Keaney Anderson, tips

By Andy Paul, author of of Zero-Time Selling Expand Your Definition of Content to Create Value for Your Prospect There is a lot of talk about content in marketing and sales these days. A company no longer has just brochures, datasheets or a company website, it has a pool of content about the products and services… Read More

Topics: Andy Paul, B2B, content, Crunched, customer, engage, inside sales, lead generation, leads, marketing, sales, salespeople, selling, tips, value, Zero Time Selling

By Keely B. You’ve got a fantastic, world-changing product or service and you’re ready to start pitching.  The questions is: how do you capture your prospect’s attention on a cold call to successfully schedule the all-important visit or online meeting? Here are a few tips: Know Your Customer Do your homework on your prospect and his… Read More

Topics: cold calling, Crunched, online meeting, prospecting, sales, tips, top 5