Crunched Blog

This post originally appeared on HBR Blog written by Mark Bonchek So you’ve got your brand on social media. You have a Facebook page and Twitter account. Maybe a Pinterest board. But now what? There has to be more to social media than posting coupons and running sweepstakes. How do you drive real customer engagement? The answer may… Read More

Topics: Crunched, HBR, marketing, social media, Social Sales, social selling

According to Mashable and AllThingsD, Instagram has overtaken Twitter when it comes to daily active users on their mobile devices. Instagram’s users viewed their app for over four hours while Twitter’s numbers came in at less than three. Facebook is still searching out a model for turning Instagram into a real moneymaker, but we have… Read More

Topics: Facebook, Instagram, social media, Social Sales, startup sales, startups, Twitter

This post originally appeared on SilbergInnovations Blog on May 17th, 2012 written by  Alan W. Silberberg Are you listening; really listening to the conversations going on about you and your products? As a CEO and an adviser to governments and politicians, I do a lot of listening. I even wrote a blog post about my listening into my… Read More

Topics: Alan Silbergberg, Crunched, Listening, prospecting, social, social media

This post originally appeared on Blue Focus Marketing Blog on June 27th, 2012 written by Cheryl Burgess who has given us permission to re-post it here. As we embark on the social journey through the digital bazaar, the line between brands, employees and customers continues to blur.  Brands understand this is a time of uncertainty, and some have… Read More

Topics: Blue Focus Marketing, branding, business, Crunched, marketing, social branding, social collaboration, social media

By Linda Forshaw Everyone is banging on about how customers have gone social, but let’s not forget they are increasingly mobile as well. Whether or not you realized that mobile is poised to overtake fixed internet access by 2014, it’s happened, and if you run any sort of business you need to get up to speed and you need to do it fast. If the thought of creating yet… Read More

Topics: Crunched, Google, Linda Forshaw, local, marketing, mobile, social media

This post originally appeared on HubSpot Blog on June 26th, 2012 written by Pamela Vaughan Does your marketing life ever feel like it’s just an endless to-do list, with all items labeled the highest priority and due yesterday? Don’t let your to-do’s bog you down. This post will offer suggested must-do task lists every inbound marketer can use… Read More

Topics: Crunched, HubSpot, marketing, productivity, social media, to-do list

By Linda Forshaw You might have heard that 98% of the U.S. online audience is a member of a social media platform. You might even have heard that one in every six minutes spent online is spent on Facebook. Blah, Blah, Blah. There’s a ton of statistics surrounding social network usage, but we all get… Read More

Topics: CRM, Crunched, Linda Forshaw, marketing, social marketing, social media

This post originally appeared on Mashable on June 26th, 2012 written by Todd Wasserman Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost their retweets — ask for them — according to a new study looking at how marketers use Twitter from Buddy Media…. Read More

Topics: Crunched, marketing, Mashable, social media, Twitter

This post originally appeared on HubSpot Blog on June 22, 2012 written by Melissa Miller A study published by the Social Media Examiner unveiled several interesting statistics about how marketing professionals are leveraging social media in 2012. The study found that the majority of marketers, 59%, are using social media for 6 hours or more a week; 33% are… Read More

Topics: Crunched, HubSpot, long-term, marketing, Melissa Miller, social media, success

This post originally appeared on HubSpot Blog on June 19th, 2012 written by Meghan Keaney Anderson In a recent report, Adobe examined the oft-discussed issue of how exactly to quantify the value of social media. What they found was that when it comes to measuring the ROI of social media, most marketers are using all the wrong tools. In fact,… Read More

Topics: Crunched, HubSpot, lead gen, marketing, Meghan Keaney Anderson, social media, value