Crunched Blog

This post originally appeared on Copyblogger Blog written by Greg Digneo Have you ever wondered if your landing page is … missing something? You look at the conversion stats on your latest landing page and sigh in disgust. Yeah, some people are subscribing or buying, but you know you should be seeing better results. Say you’ve thoughtfully used… Read More

Topics: Crunched, landing page, marketing

Karl Stark and Bill Stewart, co-founders of Avondale, wrote an interesting piece for Inc. about how startups grow their brands. They offer tips for what comes next after the product finds its customers and how startups should continue to grow from there. To quote the post, “When a company is in growth mode, it’s natural… Read More

Topics: branding, marketing, sales, scalable brand, startup sales, startups

This post originally appeared on HBR Blog written by Mark Bonchek So you’ve got your brand on social media. You have a Facebook page and Twitter account. Maybe a Pinterest board. But now what? There has to be more to social media than posting coupons and running sweepstakes. How do you drive real customer engagement? The answer may… Read More

Topics: Crunched, HBR, marketing, social media, Social Sales, social selling

This post originally appeared on HBR Blog written by Patrick Spenner and Anna Bird The big-data explosion is driving a shift away from gut-based decision making. Marketing in particular is feeling the pressure to embrace new data-driven customer intelligence capabilities. No wonder a strong appetite for data is one of the most sought-after qualities in new marketers. And… Read More

Topics: Crunched, HBR, marketing

This post originally appeared on SlideShare Blog written by Joseph Putnam Most blog posts look about the same. They’re somewhere between 500 to 1,000 words long, and they have a title that starts with either “5 Ways to do Such and Such” or “How to do Such and Such.” That’s a generalization, but it’s close to… Read More

Topics: blogs, Crunched, marketing, SlideShare

This blog post originally appeared on Jeff Bullas Blog written by Jeff Bullas Twitter remains an enigma for many bloggers and businesses. Many questions are asked. What can I do with 140 characters? What is the point of tweeting? How can I use if for marketing? Should I check all the people who follow me before following back? These… Read More

Topics: Crunched, marketing, Twitter

This post originally appeared on Forbes on July 27th, 2012 written by Ken Krogue This year’s annual study of lead response behavior conducted by InsideSales.com on 696 companies with online lead forms revealed that sales reps were, on average, attempting their first call to a newly submitted web lead after 39 hours had passed.  This second-day contact strategy… Read More

Topics: Crunched, Forbes, leads, marketing, prospecting, sales

This post originally appeared on SEOMoz Blog on July 25th, 2012 written by James Agate You’ve probably seen the extremely comprehensive noob guide to online marketing by Oli Gardner, or the companion noob guide to link building from Mike King, you’ve also likely seen one of the many posts or presentations on SEO for startups (here, here and here) – suffice to say there is… Read More

Topics: Crunched, link building, marketing, SEO, SEOMoz, strategy

This post originally appeared on HubSpot Blog on July 26th, 2012 written by Corey Eridon We talk a lot about the importance of creating lead generation content, and we often cite ebooks as one of those awesome lead generators. In fact, we invest a lot of manpower into our own ebooks – we’ve hired someone whose entire job is to write ebook content, and… Read More

Topics: Crunched, ebook, HubSpot, marketing, Powerpoint, SalesCrunch ebook HubSpot marketing PowerPoint

This post originally appeared on SearchEnginePeople Blog on July 18th, 2012 written by  Maureen McCabe It’s hard for some kids to play nicely and get along. It can be more challenging to project manage your web designer, graphic artist, marketing copywriter, and SEO expert to produce more sales leads and customers. No one team member is quintessential (it’s… Read More

Topics: content, Crunched, lead generation, leads, marketing, SearchEnginePeople, SEO, tips