Crunched Blog

By Linda Forshaw Everyone is banging on about how customers have gone social, but let’s not forget they are increasingly mobile as well. Whether or not you realized that mobile is poised to overtake fixed internet access by 2014, it’s happened, and if you run any sort of business you need to get up to speed and you need to do it fast. If the thought of creating yet… Read More

Topics: Crunched, Google, Linda Forshaw, local, marketing, mobile, social media

By Linda Forshaw You might have heard that 98% of the U.S. online audience is a member of a social media platform. You might even have heard that one in every six minutes spent online is spent on Facebook. Blah, Blah, Blah. There’s a ton of statistics surrounding social network usage, but we all get… Read More

Topics: CRM, Crunched, Linda Forshaw, marketing, social marketing, social media

By Linda Forshaw Pinterest, the relative newcomer to the fascinating world of social networks, has hit the headlines for pulling the ladies into its aesthetically pleasing clutches. With its unique virtual pinboard style, the site managed to attract over 17 million unique visitors during February 2012. Estimates vary as to exactly how many women have… Read More

Topics: business, Crunched, Linda Forshaw, marketing, Pinterest, social marketing

By Linda Forshaw Unless you’ve been living on a desert island, you’ll have heard all about the various updates to the Google Search algorithm. First came an attempt to downgrade the search ranking of sites of dubious quality in the form of the Panda update. The next change in the pipeline, codenamed Google Penguin, went… Read More

Topics: Crunched, Google, Linda Forshaw, marketing, Penguin, SEO

By Linda Forshaw In the last few years, outbound marketing — so-called interruption-based techniques like cold calling, mailshots and TV commercials — have become about as popular as Anthrax. Aggressively targeting prospective customers is old hat and the trend toward inbound marketing has eclipsed previous methodologies. It’s not exactly a new approach; it was first… Read More

Topics: Brian Halligan, Crunched, HubSpot, Inbound Marketing, Linda Forshaw, marketing, Seth Godin

By Linda Forshaw There’s little doubt that the majority of sales proposals fail to make the grade. Some experts estimate that as little as 10% succeed. How do you make sure that your proposal has a shot of the money? Focus on the solution Keep the focus on what your prospect wants to hear; namely… Read More

Topics: Crunched, Linda Forshaw, proposals, sales

By Linda Forshaw “You can’t afford to be a conference commoner. You have to be a conference commando.” – Keith Ferrazzi Web conferencing might be all the rage, but there is still plenty of opportunity to attend a conference in person. You’re not going to be able to hide behind your keyboard at these babies…. Read More

Topics: commando, conference, Crunched, how to, Keith Ferrazzi, Linda Forshaw, LinkedIn, networking, performance, web conferencing