Crunched Blog

This post originally appeared on Forbes on July 27th, 2012 written by Ken Krogue This year’s annual study of lead response behavior conducted by InsideSales.com on 696 companies with online lead forms revealed that sales reps were, on average, attempting their first call to a newly submitted web lead after 39 hours had passed.  This second-day contact strategy… Read More

Topics: Crunched, Forbes, leads, marketing, prospecting, sales

This post originally appeared on SearchEnginePeople Blog on July 18th, 2012 written by  Maureen McCabe It’s hard for some kids to play nicely and get along. It can be more challenging to project manage your web designer, graphic artist, marketing copywriter, and SEO expert to produce more sales leads and customers. No one team member is quintessential (it’s… Read More

Topics: content, Crunched, lead generation, leads, marketing, SearchEnginePeople, SEO, tips

This post originally appeared on Marketo Blog on July 18th, 2012 written by Kelly Waffle What is MOFU?  No, it is not the latest disease that can be treated with a prescription drug with dozens of side effects including death as we see on television all the time!  But left untreated MOFU is a serious condition… Read More

Topics: Crunched, leads, marketing, Marketo, Middle of the Funnel, MOFU

This post originally appeared on HubSpot Blog on July 18th, 2012 written by Meghan Keaney Anderson Unqualified leads don’t mean any harm, but the truth is, they can be a drain on internal resources and can muck up your marketing data and campaigns. So by training your team or software platform to identify bad leads and remove them from your sales queue,… Read More

Topics: Crunched, HubSpot, lead generation, leads, marketing, scoring

This post originally appeared on MarketingSherpa Blog on June 28th, 2012 written by Andrea Johnson Marketers rank webinars among email newsletters, Sales calls, whitepapers and thought leadership articles as top lead generation tools, according to the chart at right from the just-released MarketingSherpa 2012 Lead Generation Benchmark Report (free excerpt at that link). But Jeanne Hopkins, Executive Vice President, Smartbear Software, advises… Read More

Topics: Andrea Johnson, Crunched, lead gen, lead generations, leads, marketing, MarketingSherpa, webinrs

This post originally appeared on HubSpot on June 13th, 2012 written by Magdalena Georgieva To increase the effectiveness and power of your lead nurturing campaigns, there’s no question about it: you need to integrate them with other aspects of your marketing. In fact, it’s actually impossible to run effective lead nurturing campaigns in isolation. They are so closely… Read More

Topics: Crunched, HubSpot, lead nurturing, leads, Magdalena Georgieva, marketing, strategies

By Andy Paul, author of of Zero-Time Selling Expand Your Definition of Content to Create Value for Your Prospect There is a lot of talk about content in marketing and sales these days. A company no longer has just brochures, datasheets or a company website, it has a pool of content about the products and services… Read More

Topics: Andy Paul, B2B, content, Crunched, customer, engage, inside sales, lead generation, leads, marketing, sales, salespeople, selling, tips, value, Zero Time Selling