Crunched Blog

This post originally appeared on HubSpot Blog on July 26th, 2012 written by Corey Eridon We talk a lot about the importance of creating lead generation content, and we often cite ebooks as one of those awesome lead generators. In fact, we invest a lot of manpower into our own ebooks – we’ve hired someone whose entire job is to write ebook content, and… Read More

Topics: Crunched, ebook, HubSpot, marketing, Powerpoint, SalesCrunch ebook HubSpot marketing PowerPoint

This post originally appeared on HubSpot Blog on July 18th, 2012 written by Meghan Keaney Anderson Unqualified leads don’t mean any harm, but the truth is, they can be a drain on internal resources and can muck up your marketing data and campaigns. So by training your team or software platform to identify bad leads and remove them from your sales queue,… Read More

Topics: Crunched, HubSpot, lead generation, leads, marketing, scoring

This post originally appeared on HBR Blog on July 12th, 2012 written by Mark Roberge When I came to HubSpot five years ago, I had never run a sales team, so I didn’t know the conventional techniques that sales managers use. Instead, I relied on my background as an MIT-trained engineer to create a system of hiring and… Read More

Topics: Crunched, HBR, HubSpot, sales, scalable, science, team

This post originally appeared on HubSpot Blog on July 10th, 2012 written by Ellie Mirman In an effort to break through the clutter and get the attention of more potential customers, are marketers going too far? A recent article from Forbes reported that decision simplicity was the number one driver of likelihood to buy, and the impact of simplifying purchase decisions for… Read More

Topics: call to action, Crunched, decision making, HubSpot, marketing, prospects

This post originally appeared on Hubspot Blog on June 26th, 2012 written by Corey Eridon Rise and shine! Are you excited to be ridiculously inefficient at the office today, putting in more hours and having less impact, so you can ultimately spend less time with your family and friends and forgo pursuing enriching hobbies that make your… Read More

Topics: 4-hour workweek, Crunched, HubSpot, HuubSpot, marketing, optimization

This post originally appeared on HubSpot Blog on June 28th, 2012 written by Pamela Vaughan It’s no news flash that inbound marketers have to produce a lot of content and offers. After all, without these valuable assets — and plenty of ‘em — inbound lead generation would be quite a challenge. And with every new offer, marketers must… Read More

Topics: Crunched, HubSpot, landing pages, marketing, Pamela Vaughan, tips, tweaks

This post originally appeared on HubSpot Blog on June 29th, 2012 written by Kipp Bodnar Sick of hearing the same “the internet is changing marketing” speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Just want to sound smart in board meetings? Look no further; this post will… Read More

Topics: Crunched, HubSpot, marketing, statistics, tips

This post originally appeared on HubSpot Blog on June 26th, 2012 written by Pamela Vaughan Does your marketing life ever feel like it’s just an endless to-do list, with all items labeled the highest priority and due yesterday? Don’t let your to-do’s bog you down. This post will offer suggested must-do task lists every inbound marketer can use… Read More

Topics: Crunched, HubSpot, marketing, productivity, social media, to-do list

This post originally appeared on HubSpot Blog on June 21st, 2012 written by Allyson Galle You probably already know that you need to regularly create content to succeed in inbound marketing. And if that’s the case, you likely already have a blog, some lead-gen offers, and some social media accounts put to good use. As useful as all… Read More

Topics: content, Crunched, HubSpot, marketing, SEO

This post originally appeared on HubSpot Blog on June 22, 2012 written by Melissa Miller A study published by the Social Media Examiner unveiled several interesting statistics about how marketing professionals are leveraging social media in 2012. The study found that the majority of marketers, 59%, are using social media for 6 hours or more a week; 33% are… Read More

Topics: Crunched, HubSpot, long-term, marketing, Melissa Miller, social media, success