Crunched Blog

This post originally appeared on HubSpot on June 15th, 2012 written by Allyson Galle On Wednesday we hosted our latest webinar, The Science of Email Marketing where our very own Dan Zarrella presented some juicy new email marketing data and insights. So juicy, in fact, that some equally juicy follow-up questions came rolling in from those listening to… Read More

Topics: Allyson Galle, answers, Crunched, email marketing, HubSpot, marketin, questions, tips

This post originally appeared on HubSpot on June 11th, 2012 written by Andrew Pitre Let’s be real: no one really enjoys feeling like they’re being marketed to. So as a marketer, that’s why it’s your job to create an experience that makes your prospects feel like you’re speaking to their specific needs and offering them… Read More

Topics: Andrew Pitre, Crunched, email marketing, HubSpot, marketing

This post originally appeared on HubSpot on June 7th, 2012 written by Meghan Keaney Anderson You’ve conquered the click-through. You’re sultan of the subject line. And you know how to deliver great content. But there may be a few tips you haven’t mastered yet. Here are a few more advanced tips for marketers looking to kick their email expertise… Read More

Topics: Crunched, email marketing, HubSpot, marketing, Meghan Keaney Anderson, tips

This post originally appeared on MarketingSherpa on June 5th, 2012 written by Adam T. Sutton SUMMARY: Mobile audiences are growing, as is the demand for mobile content. Are your emails ready for smartphones and tablets? Find out how a health information website increased clickthrough rates 53% by launching mobile versions of its newsletters. You’ll see key changes in the… Read More

Topics: Adam Sutton, click through rate, Crunched, CTR, email marketing, marketing, MarketingSherpa, mobile

This article appeared originally on HubSpot Blog on June 1st, 2012 written by Corey Eridon Have you ever been forced to duke it out with a company just to get off of their email list? What about insist that you never opted in to someone’s email communications in the first place? Or maybe you did opt… Read More

Topics: Crunched, email, email marketing, HubSpot, marketing