Crunched Blog

This post originally appeared on HubSpot Blog on July 26th, 2012 written by Corey Eridon We talk a lot about the importance of creating lead generation content, and we often cite ebooks as one of those awesome lead generators. In fact, we invest a lot of manpower into our own ebooks – we’ve hired someone whose entire job is to write ebook content, and… Read More

Topics: Crunched, ebook, HubSpot, marketing, Powerpoint, SalesCrunch ebook HubSpot marketing PowerPoint

This post originally appeared on HubSpot Blog on June 20th, 2012 written by Magdalena Georgieva Our prospects are often inundated with invitations to download online whitepapers, ebooks, and other text-based marketing offers. And while the content that marketers offer may be educational and helpful, their layout often ruins the reading experience and prevents readers from fully understanding… Read More

Topics: Crunched, ebook, HubSpot, marketing, whitepaper