Crunched Blog

By Linda Forshaw You might have heard that 98% of the U.S. online audience is a member of a social media platform. You might even have heard that one in every six minutes spent online is spent on Facebook. Blah, Blah, Blah. There’s a ton of statistics surrounding social network usage, but we all get… Read More

Topics: CRM, Crunched, Linda Forshaw, marketing, social marketing, social media

This post originally appeared on Content Marketing Institute on June 20th, 2012 written by Adria Saracino As marketers, obsessing over customer relationship management (CRM) is pretty much what we do. We want to know how our customers feel, what they want, and what they think of our companies, and we want to know this ALL THE… Read More

Topics: content marketing, Content Marketing Institute, CRM, Crunched, marketing

By Nicolas Woirhaye Sales people are not often well considered within the organization. Go to the coffee machine and watch techies laughing at account managers and inside sales: too seductive, too aggressive, too selfish, too, too… Sales reps are the most pressured employees ever. Each of their moves are tracked (CRM reports, weekly meetings, account… Read More

Topics: CRM, Crunched, gamification, Nicolas Woirhaye, online meetings, sales, sales intelligence, tips