Crunched Blog

The Essential New Vocabulary for Sales Success About this class: In today’s crazy markets “How” you sell is as important as “What” you sell in order to build trust and create value for your prospects and differentiate your product and company from the competition. In this highly informative session Andy Paul challenges closely held assumptions about selling and shows… Read More

Topics: Absolute Responsiveness, Andy Paul, class, Crunched, live workshop, MILT, success

Guest Blog Post by Andy Paul Create Value with Each Customer Interaction I read a blog posting recently about what a salesperson could do to increase sales. The title was something catchy like “A Billion and One Tips to Increase Sales.” It was hard to argue with the premise of the post. Everyone in sales can use… Read More

Topics: Andy Paul, Crunched, prospecting, sales, salespeople

By Andy Paul, author of of Zero-Time Selling Expand Your Definition of Content to Create Value for Your Prospect There is a lot of talk about content in marketing and sales these days. A company no longer has just brochures, datasheets or a company website, it has a pool of content about the products and services… Read More

Topics: Andy Paul, B2B, content, Crunched, customer, engage, inside sales, lead generation, leads, marketing, sales, salespeople, selling, tips, value, Zero Time Selling