Growth Hacking Workshop Video Part 1. How HotMail Got 12 Million Users in 18 Months With Lean Marketing
This is part 1 of 3 videos from the “Growth Hacking”, aka lean marketing workshop we hosted in New York City.
Part 1 introduces the concept of growth hacking, defines the DNA of a growth hacker and reviews case studies like HotMail and Airbnb.
There is increasingly more buzz and controversy over growth hacking. Many traditional marketers think growth hacking is just a fancy term to make engineers feel better about marketing. This workshop really nails what it’s all about.