Crunched Blog

This post originally appeared on HBR Blog written by Mark Bonchek So you’ve got your brand on social media. You have a Facebook page and Twitter account. Maybe a Pinterest board. But now what? There has to be more to social media than posting coupons and running sweepstakes. How do you drive real customer engagement? The answer may… Read More

Topics: Crunched, HBR, marketing, social media, Social Sales, social selling

This post originally appeared on HBR Blog written by Patrick Spenner and Anna Bird The big-data explosion is driving a shift away from gut-based decision making. Marketing in particular is feeling the pressure to embrace new data-driven customer intelligence capabilities. No wonder a strong appetite for data is one of the most sought-after qualities in new marketers. And… Read More

Topics: Crunched, HBR, marketing

This post originally appeared on HBR Blog written by Rick Lash What do General Electric (GE), Procter & Gamble (P&G) and IBM have in common? All three companies nurture and energize talent, carving out the necessary resources to invest in recruiting, selecting and growing the people who will become their future leaders. So it’s no surprise that GE,… Read More

Topics: Crunched, HBR, innovation

Today was an incredible day. I had the extraordinary pleasure of being on the New York Stock Exchange floor this morning for the IPO of Trulia (#TRLA).  It was the most exciting day of my career to date (that’s me below).  I was on the founding team at Trulia and was responsible for building the… Read More

Topics: Crunched, growth, Learning lessons

The post originally appeared on 99u.com written by Sean Blanda Careers have been built on poking fun at meetings. From commercials to comic strips it’s no secret that most of us would rather be, you know, working.But there’s good news: Rapid experimentation with meetings in the past decade by startups and Fortune 500 companies alike… Read More

This post originally appeared on HBR Blog written by Tom Davenport A few weeks ago I was asked to prepare a workshop for a telecom company that wants to invest more in customer intelligence. My first question was, “Can we take a week to go through all the possibilities?” The problem with customer intelligence is that while everyone… Read More

Topics: Crunched, customer intelligence, HBR

This post originally appeared on HBR Blog written by John Lees   Why do some job hunters give up when they are just in sight of their goals? I’ve just seen Simon, a client who has been looking for a job for 6 months. Like many people on the market, he started out optimistically but has given up… Read More

Topics: Crunched, HBR, job hunting

This post originally appeared on HBR Blog written by Larry Downes The relationship between large-scale customer intelligence data collection and privacy is more complicated than it seems. From the perspective of data analytics, for example, the bigger the data warehouse the less interesting information about an individual turns out to be. Marketers want to know intimate facts about… Read More

Topics: Crunched, customer intelligence, HBR

This post originally appeared on Harvard Business Review written by Heidi Grant Halvorson There is no shortage of advice out there on how to make a good impression — an impression good enough to land you a new job, score a promotion, or bring in that lucrative sales lead. Practice your pitch. Speak confidently, but not too… Read More

Topics: Crunched, personal branding, sales

This post originally appeared on Inc.com  written by Geoffrey James The five dumb mistakes drive customers away. Fortunately, they’re all easily avoided. Customer relationships are, of course, the key to growing revenue and profit.  Unfortunately, as with many relationships, you torpedo them by doing dumb and inconsiderate things. Here are five horribly common sales mistakes (and how to… Read More

Topics: Crunched, sales