You probably already know that you need to regularly create content to succeed in inbound marketing. And if that’s the case, you likely already have a blog, some lead-gen offers, and some social media accounts put to good use. As useful as all those things are, it’s easy to get into a content rut, and producing the same types of content over and over is not only boring for you, but it doesn’t exactly stimulate your prospects, either.
Well, we think it’s high time you shook up your content balance and experimented with some new types of content you’ve never tried before. Let’s be honest: your competitors probably haven’t tried them, either, so you’ll really stand out. Read on for 14 types of under-used content we think more marketers should be implementing in their campaigns and on their websites.
1) Animated GIFs
Animated GIFs have long been used on chat boards and forums online, but they weren’t exactly mainstream on the internet. But recently, the blogging platform Tumblr has brought GIFs back into fashion with a passion, and we think these fun animations can add an interesting visual element to your marketing content. Try incorporating animated GIFs on your website and landing pages (as we’ve done with the GIF to the right to show off pages of one of our marketing analytics ebooks) to enhance your content and stimulate your visitors. They’re easy to make, and fun to find as a visitor.
Comics and cartoons are another type of content that marketers can have fun creating — and prospects can have fun seeing. Even better, though? They’re excellent social media sharing fodder. Funny cartoons that are relatable to people in your industry are sure to garner you more social shares than the average text update — and they’ll stick around on the web longer, likely generating some valuable inbound links and traffic as a result. For instance, I recently stumbled upon one of HubSpot’s older cartoons (originally published in 2009) that someone shared on Twitter recently, poking fun at the differences in social networks:
3) Concept/Content Visualizations
Not to be confused with infographics (which we’ll get to soon!), concept visualizations are another great content type to add to your marketing tool belt. These visualizations more easily explain abstract or difficult-to-understand concepts that are hard to describe through text. The most effective ones are illustrated as one would pages in a children’s book — simply, colorfully, and clearly. Content visualizations can serve as great trump cards in the back pockets of content creators when it comes to getting prospects and leads to understand difficult concepts that your products and services help to solve. At HubSpot, for example, we frequently make use of concept visualizations to illustrate various inbound marketing-related concepts in blog posts, ebooks, webinars, social media, etc. Check out this one we created to visualize the concept of closed-loop marketing:
4) Controversial Content
To read the rest of this awesome post head over to HubSpot Blog